Amethyst Trust

A national UK charity created to enable professional therapists to welcome people with experience of cancer into their salons and spas.

Angie and Kelly are trustees of the charity and have been since its inception in 2010.  The charity changed its focus in 2015 and apt created the strategy to drive forward.

Services provided

Strategy & Planning, Brand, Email Marketing, Exhibition support, Website creation and updates.

Support by apt:

  • Took the trustees of the charity through a brand refresh process, following the change in focus for the charity in 2015
  • A website that shares with therapists information on the course, including access to relevant insurance and also communicates the benefit of massage with clients
  • Exhibition stand visuals and marketing collateral created for Professional Beauty South.  Also helped the team on the stand to drive additional awareness.
  • Email marketing campaigns to encourage therapists to sign up for the course
  • Initial launch PR to promote the charity, gaining coverage in local and trade press, including Professional Beauty, to drive awareness with therapists.