Federation of Holistic Therapists (FHT)

The Federation of Holistic Therapists (FHT) is the leading professional association for therapists in the UK and Ireland. With thousands of members offering a broad range of specialisms - from sports and remedial therapies, to complementary healthcare and holistic beauty treatments – the FHT is the association of choice for professional therapists.

At the FHT, members’ interests are at the heart of every decision they make and every service they provide. As a not for profit organisation - run by therapists, for therapists – members can be sure that every penny of their fees is spent wisely, to support, advance and protect their interests and career progression as professional therapists.

The FHT is governed by an elected council of members who oversee a permanent team of FHT staff, many of whom are also qualified therapists.

APT's responsibilities included:

  • Refreshing the company logo
  • Making sure the membership offering was appropriate for therapists and is good value for them
  • Developing new levels of membership
  • Gaining more customers
  • Managing and maintaining industry and consumer specific PR
  • Support on the NICE Guidelines Public Consultation

Services provided

Overall Business Support,  Targeting New Customers, Retaining Customers, Customer Winback, Public Relations (National, Trade & Consumer), Design, & Day-to-Day Support

Key results:

In a move to update its 2004 guideline The National Institute for Health and Care Excellence (NICE) proposed removing an entire section on complementary therapy services. Following a large number of response from FHT members during a public consultation with support from apt marketing, NICE confirmed that the 2004 guideline will be retained, without any changes. They also revealed that a new guideline will be developed on the service delivery element of the end of life care for adults.The FHT were absolutely delighted that NICE reversed their decision to produce new guidance on supportive and palliative care and we were very proud to be a part of it too.